Movie posters are one of my favorite things in the world--when they aren't generic. I hate when posters just featured heads or faces of the actors that are starring in it. But when a poster is artistic or original, I get super excited. Art group Mondo has been releasing their awesome takes on posters for a while, and the latest to be released is for the Sandra Bullock-Melissa McCarthy buddy cop comedy, The Heat.
The design is rather, well, explosive. It feels like a poster for a female version of Beverly Hills Cop. The title is boldy scrawled across the bottom in vivid yellow, and there is a small kitten diving with its paws up on the bottom left. It just makes me smile. I was a bit reluctanct on The Heat, so hopefully the poster won't be better than the movie.
The theatrical posters for the movie suck. They couldn't think of something better than Bullock and McCarthy standing in front of a red background? It's lazy. Not to mention ridiculous for all the McCarthy photoshopping going on. Mondo's take blows these away.
Mondo's movie poster designs seem to be popping up more frequently this summer. They had two almost-as-gorgeous-as-Henry-Cavill Man of Steel prints debut two weeks ago, but, unfortunately, you won't see them hanging in your local multiplex.
Am I the only one who wants better posters out there?
I have to say I never gave it much thought before this blog post but you have a very good point. Most movie posters are incredibly generic and lazy. With all the talented graphic artists out there that are in desperate need of work you'd think the studios would take more advantage...
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